At least it is easier to set up a blog this time. I remember the lengthy process of setting up and admining a blog package back in the day. This time, the installation was quicker than downloading the files. Of course, monkeying with the layout will take much, much longer, but getting the framework in place is a snap now. Which strikes me as somewhat funny, as my part of my trepidation about starting to blog again is the underlying suspicion that blogging is still dead. Well, in that sense of a lone voice shouting into the endless emptiness of the Web.
Or is it? In watching the rapid change that is sweeping over traditional publishing, I find myself thinking that we’re about to enter an age where the lone voice can be heard again, when it should be heard. Suddenly, a lot of the stigma of self-publishing has been swept aside by the fact that there is real money in it. Again, the basic rule applies: ninety percent of it will sink over night and vanish, but those with real talent–the sort of talent that traditional publishing would eventually deign to notice–no longer have suffer through an abysmal apprenticeship in the salt mines of MMPB releases that disappear almost as soon as they are printed. If it takes two years for a book that is paid a $5,000 advance to come out, why wouldn’t the writer self-release it, write two more, and do the same with them during that same period? If New York is going to offer crappy terms and crappy money and take forever to pay you, why wouldn’t you do it yourself? And if the boom is good enough for New York to have bought it, then ostensibly, the market would love it to the same amount through the new digital distribution channels. Frankly, they could love it less, but you’d see that return sooner as the payment percentages are better.
Night Shade Books is running a promotion this week on my first two books. $0.99 for the Kindle editions. It’s only been a few days, but already I’ve seen a tremendous spike in the ebook numbers. Yes, I know it is a temporary thing, but if my greater problem right now is obscurity, then this is the best thing. Also, the print sales (through Amazon, at least) have tanked, worse than they’ve been in the last six months. It’s too early to really draw any conclusion from all this, but my gut sense is that the tide is shifting. The cost of doing marketing and PR for a print book is too arduous for a starting writer to manage, but takes a lot fewer resources when you’re working on the Internet. More importantly, they are resources that YOU have access to versus the inaccessible PR wizardry that your old school publisher (might) have.
It still comes down to writing, and writing a lot. That hasn’t changed. And writing something of reasonable quality. But your ability to realize some financial gain from that writing more immediately–and probably more effectively in the area of audience building–is starting to become attainable.